![]() ![]() The problem was that because it was our first app, we didn’t even bother thinking about monetization. We then strategically marketed our app to those users that we had spent so much time acquiring on Instagram. ![]() With a lot of effort and unique content, we were able to build a following to 100, then 1,000, and eventually over 100,000 users. A 14-year old kid even created an Instagram fan page for our app. We were reaching out to people individually for a lot of the time and we actually gained loyal users that way. I remember days when I would search specific hashtags, go to a picture, and comment about our page and why they should follow us. For a while, I spent all my free time, including weekends, building up our Instagram page. The truth is, we hustled… around the time that Facebook acquired Instagram, we started looking at Instagram as a marketing vehicle. I thought we could get away with not sharing our secret to hundreds of thousands of downloads, but of course you wouldn’t let that happen. As a new app developer, what marketing did you do to get a quarter of a million downloads? With all these downloads, why do you feel you were losing money still? And lastly, once you started noticing the patterns of success, why do you see some apps losing and others profit? Q: Great insight! So a couple questions on that. Throughout the process, we blogged about the experience and created video tutorials, hoping to help others achieve their goals of running a profitable business. The profits of reskinning apps allowed us to invest in more opportunities, including joining App Empire, and also creating a portfolio of apps that we developed from scratch and later sold for $25,000. We continued this process of building, releasing, and analyzing to grow both our apps and ourselves as entrepreneurs. Over time and after releasing a handful of apps, we started seeing trends and understanding why some apps would lose money and others would be profitable. Once we had a taste of success, we tried to replicate it. The comeback: Halloween Casino Applovin revenue from reskin. We were so excited, we even posted about how great our results were for one of the reskins. We started seeing the light at the end of the tunnel. I learned the technical side of App Flipping, and after a few tries, we were able to make a positive return on our investment. After a good amount of research and debating, we took what we had left and invested in a couple of source codes. ![]() I came across BlueCloudSolutions and read every post I could on Carter Thomas’ site, even the ones he had hidden away for his mailing list. But we weren’t making money in fact, we were losing money…fast.ĭown to our last couple thousand dollars, we started reading. In less than a year, with a ton of energy spent on marketing, we were able to get a quarter million downloads-more than the average app developer will get in his or her lifetime. Fast-forward around nine months and thousands of dollars spent (starting to sound like a pregnancy!), and we had our first app in the App Store. Lee had recently seen an article that Tim Ferriss posted featuring Chad Mureta, and I was constantly looking for a way out of the rat race. We caught up and both realized that we wanted to enter the world of apps. What was the first thing you did? Next?īack in 2012, my friend from business school texted me out of the blue. Q: Thanks so much for taking the time to speak with our community, Justin! Walk me through the step-by-step process that you went through to get to where you are today. Justin and his partner, Lee, regularly help fellow appreneurs on their road to success over on their blog. Justin was able to sell a small portfolio of apps for $25,000, and since has produced over 20+ apps making $40K in net revenue with over half a million downloads. Justin Malik has been an AE member since 2013, which ultimately led to Justin leaving his job as an analyst and becoming a full-time app developer. Today, we have one of our AE members who we’d like to share their success story with you. It’s not just about emulating the Cubans or the Bransons, it’s just as important to see how “regular” people with a passion created their dream life. Lucky for us, success leaves clues, which means you can forge your own path by learning from other entrepreneurs. ![]()
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